Everything you need to close the feedback loop

From capture to triage to insights — built for product teams who ship.

The complete feedback platform

Seven capabilities, one workflow — from capture to close.

Forms

Embeddable feedback forms that capture customer voice wherever you need it.

Create and manage embeddable feedback forms with multiple presentation options: widget, full-page, and inline. Customize branding, embed or share via link, route responses to your tools, and run multiple forms across your product.

  • Multiple form types
  • Embed and share
  • Brand customization
  • Response routing
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Forms in ShapeShip

Submissions Inbox

One place to triage, search, and act on every piece of feedback.

A unified inbox for all form submissions: triage with status and labels, search and filter, bulk actions, export, and detailed submission views with full context and linked actions.

  • Unified inbox
  • Triage and status
  • Search and filters
  • Bulk actions
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Submissions Inbox in ShapeShip

AI Labeling & Taxonomy

Automatically categorize and understand feedback at scale.

Use AI to label submissions with your taxonomy, detect themes and trends, analyze sentiment, and extract topics and intent so you can prioritize and route without manual tagging.

  • Automatic categorization
  • Taxonomy management
  • Theme and trend detection
  • Sentiment analysis
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AI Labeling & Taxonomy in ShapeShip

Routing Rules

Send the right feedback to the right place, automatically.

Route form submissions to any connected integration based on conditions: per-form rules, instant or digest delivery, webhooks, and multi-destination routing so every team gets feedback where they work.

  • Condition-based routing
  • Per-form routing
  • Instant vs digest
  • Webhook routing
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Routing Rules in ShapeShip

Actions

Turn feedback into issues, tasks, and tickets—with full traceability.

Create follow-up work from submissions: Jira issues, Linear issues, GitHub issues, Asana tasks, Trello cards, and more. Track lifecycle, assign ownership, manage status, and deep-link back to the original submission.

  • One-click action creation
  • Lifecycle tracking
  • Ownership assignment
  • Status management
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Actions in ShapeShip

Customer Insights

Dashboards and trends that show what customers want and where to act.

View submission volume trends, top themes, sentiment over time, and page-level analytics. Use prioritization signals and team performance views to decide what to fix or build next.

  • Submission volume trends
  • Top themes and topics
  • Sentiment over time
  • Page-level analytics
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Customer Insights in ShapeShip

Close the Loop

Follow up with submitters and keep stakeholders in the loop.

Notify submitters when their feedback is resolved, send email digests to stakeholders, keep submission history and status visible, and push status updates back to customers so no feedback goes unanswered.

  • Follow up with submitters
  • Resolution notifications
  • Email digests for stakeholders
  • Submission history
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Close the Loop in ShapeShip

Ready to streamline your feedback?

Start capturing feedback today. Free plan includes everything you need to get started.

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